In this episode, we’re helping you attract the right customers to your business through authenticity.

Guest Bio:

According to my grandpa (and we all know grandpas never lie) I've been telling stories since I could talk and writing them down since the day I figured out syntax. In my early writing days, I penned a story where my super heroine enlisted the help of a dolphin as a sidekick and my mastermind villain was strangely reminiscent of Lord Licorice from Candyland. Clearly, I was aiming for Hollywood blockbuster with that one.

But unless you're running a sweet shop out of an aquarium, that storyline probably doesn't resonate. Worry not, fearless business warrior! If you're passionate about your brand and the impact it makes, I'm your writer. Not only can I tell your story skillfully, I can craft it (and your ongoing content) in a way that magnetically attracts heartstrings and oozes personality.

In early 2015, something started tapping at the back of my brain, urging me to look deeply at what I really wanted in life. My degree in writing and public relations was going relatively unused in my day job. I spent many an evening journaling about what wasn't working in my industry as a result of seeing it day in and day out at my desk. I spent many more evenings journaling about what I knew to be important and impactful through my studies of great companies and great business models. The pieces weren't coming together in my day job, so I started dreaming big about that little itch that had come to occupy a big space in my heart and mind.

The itch became this: Wild Spark Creative. The place you turn to when you want to take your business to the next level. The content partner with a heart that beats as fiercely for your brand and business as your own. Wild Spark Creative is the place where your brand ignites.

For more information, please visit Tori's website: wildsparkcreative.com

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In this episode, we discuss:

Books:

Harry Potter

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Think Outside the Lines Podcast

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In this episode, were getting you in shape. Virtually. Join me for an exciting conversation with with Virtual Personal Trainer, Jeff McMahon. 


Guest Bio:

I’ve been a trainer for almost a decade now.  My degree is in Pre-med/Pre-pharm and I am dual certified in exercise science and sports medicine.  My training style is different than most – by in large from my diverse background and expertise.  With a blackbelt in Tae Kwon Do, certification in lifestyle and wellness, and also doing massage therapy for 3 years; I have helped everyone from weight loss to weight gain – cancer to diabetes – injury rehab to celiac disease – back issues to sports specific training.  So whatever your struggle might be, I’ve got you covered! With over 6,000 different exercises in my playbook, we will never repeat a workout and you will never be bored!

How I got into Virtual Training?  My mom has had health issues since I was born.  I originally wanted to be a surgeon to help take care of her, but being colorblind made that dream impossible.  She had a major stroke when I was a freshmen in college and lost the use of the left side of her body.  Then came breast cancer [twice], brain deterioration, a heart attack.  One day she suggested to me that I should train people online that have suffered strokes and can’t get out of their home.  I thought about it, we tried it with her stroke support group, and then I took that format to the online entrepreneur world.  Basically my mom’s handicap has transformed the fitness world and started a whole new REVOLUTION.  Virtual Training allows people to enjoy exercise in the comfort of their own home, we save time by not having to travel and sit in traffic, we use whatever equipment you have or want to order, and there is that accountability factor that is the key ingredient to results and progress.  With our knowledge of the body, having a nutritionist on staff designing meals for you that meet YOUR needs, TBC is the one stop shop for transforming your life into what you want it to be!

For more information, please visit Jeff's website: totalbodyconstruction.com

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In this episode, we discuss:

Books:

The Miracle Morning

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Think Outside the Lines Podcast

Subscribe / Leave a review on iTunes

Subscribe on Soundcloud

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Subscribe on Stitcher (Must have an account)

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Join the Think Outside the Lines Facebook Group

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If you would like to stay updated on all things podcast-related, click here to sign up for the mailing list.

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